How to Save Money on Vehicle Branding
Vehicle wraps are a great way to advertise. Company vehicles essentially become mobile billboards driving around their target local market.
But they’re expensive!
To fully wrap an average sized car the cost is over $1500 per vehicle. And that can add up if you have more than one or two trucks in your fleet.
What exactly is a full vehicle wrap?
A full vehicle wrap does exactly what you it says. It fully wraps your vehicle in vinyl. But not just any vinyl… a technologically-advanced vinyl wrap material that can stretch and conform around every contour and every curve of your car or truck. This Avery Supreme Wrap vinyl is EXPENSIVE.
Additionally, a full vehicle wrap also requires a professional to apply it. It’s not a project you can simply watch a video and teach yourself… It’s a skill that requires practice, patience, knowledge and the right tools.
What if there was a way to get the same advertising impact for much less money?
Well, there is!
You can get the same advertising impact with a vehicle branding!
Think about it. Modern day cars no longer rust like they used to… so they last for years. And today’s clear coats protect the paint from fading long after you’ve leased something new.
What’s my point?
Why cover the body of the vehicle if you don’t need to? Unless the car or truck is pastel pink and you’re company’s target market is burly men, keep the car the color it is. Any skilled graphic designer can incorporate the color of the vehicle into the design.
What is vehicle branding?
Vehicle Branding can be accomplished by strategically placing large decals on the vehicle along with rear window decals and die-cut lettering… and it achieve the same results – all at a fraction of the price. It costs less for two reasons: 1) The outdoor vinyl required to create these types of decals costs much less money, and 2) you can easily apply them yourself!
In conclusion, get creative by using the same attention-grabbing images you’ve seen on other company’s wraps. But be smarter and don’t waste money covering the roof and every square inch of your vehicle. It’s a waste of money that could be put to better use. Just ask your marketing department… I’m sure they can find a way to use the extra money to promote your business via other advertising avenues.